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"You can picture the strategy meeting: 'Ooh, our holidays are tailor-made, let's show people going to a tailor to book their holidays. We can emphasise how our breaks are "made-to-measure".' An already weak idea is then worsened in execution, with the tailor showing 'swatches' of holidays and with a naff new endline, 'let yourself go', grafted on at the end in a weird singing voice."