Mark Sweney's delicate wee nose is put firmly out of joint by FCB France's TV commercial for SC Johnson's Glade air freshener: "This spot reminds me of one of those ridiculous badly dubbed foreign movies. Clearly, it has been made for an Asian market and 'tailored' for air in the UK. Spots like this are a perfect example of how not to talk to your global audience." Have you seen worse? E-mail turkeys.campaign@haynet.com.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)