As the authors of the Honda "cog" ad, the duo have watched their work influence the output of many an agency. First up there was WCRS's 118 118 "tribute".
Less impressive was Ogilvy & Mather's Ford C-Max spot. As 北京赛车pk10's Turkey of the Week phrased it: "a council house version" of the "cog" film.
More recently there's the new spot for the Smart forfour. Was the brief to the casting agent "find me someone with a voice like the bloke in Honda's ads"? It sure sounds that way. Either that, or Garrison Keillor is becoming the voice of car advertising.
- Got a Diary story? E-mail campaign@haynet.com or post it to Diary editor, 北京赛车pk10, 174 Hammersmith Road, London W6.
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