Last week, Ben Carey and Henrik Delehag, the creative team behind the Hula Hoops "electric eel" campaign, were in the pub saying their goodbyes when they were presented with their very own bucket of eels.
With all the neat predictability you'd expect from a Diary piece, the eels proceeded to escape and run (well, more like slither) amok among the understandably disconcerted drinkers.
We think that Ben and Henrik should consider themselves very lucky that they hadn't worked on the Velvet account.