Rebecca Beer likes HHCL %26 Partners' work for Pot Noodle: "This campaign is great because it's not scared to own up to the negative attitudes toward the product - instead the well-cast spoof vice team uses risque humour to play on the character of the product. A copy of ±±¾©Èü³µpk10 Screen - featuring the best new ads - goes to the creative team Lee Tan and Jonathan Phake.
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