"Trumping last year's Zorba the Greek sunbathing epic was a tall order, but Mother has managed it with its spot promoting Boots' 'seven step get beach gorgeous plan'. The ad's nicely shot and masks its cynical manipulation of women's summer bikini paranoia behind a cheeky, witty gag." The ad was written and art directed by Ana Balarin, Hermeti Balarin and Damon Collins, and was directed by Garth Davis at Anonymous Content @ Independent.
Feature
Diary: Pick of the week - Mother/Boots
James Hamilton is dusting off his Speedos and praying for some sun after watching Mother's latest spot for Boots: