"Many agencies pull out their best work when it's for charity, but rarely is it this effective, so well shot or so close to the brief. The images of battered female celebrities are bound to pick up coverage outside of the original media, and will not fail in raising awareness about the sickening problem of domestic violence." The ads were written and art directed by Nicola Hawes and Andy Forest, while the photographer was Rankin.
Diary: Pick of the week - Grey/Women's Aid
Noel Bussey is disturbed by Grey's latest print campaign for the charity Women's Aid: