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"It's beautifully shot, the music is perfect and has a kind of dreamy quality that vaguely reminds me of summers as a child. By shooting the ad rather than using special effects, people who saw it being made in San Francisco started talking about it and posting pictures of the balls on the internet, which created buzz before the ad itself launched." It was written and art directed by Juan Cabral and directed by Nicolai Fuglsig through MJZ.