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"The 'if you don't ask, you don't get' idea for the brand formerly known as Ask Jeeves is a welcome departure from the butler with the stilted Stephen Fry voiceover. Beautifully shot, gentle and funny (I love the Maori giant who gives the hero a piggyback), this left a dreamy, hopeful aftertaste. Similar to Fallon's 'balls' spot, but with more of a human touch." The ad was written and art directed by Micah Walker and directed by Nick Gordon through Academy Films.