The ad was written and art directed by Harry Orton and Robin Warman. It was directed by Benito Montorio through Blink.
Feature
Diary: Pick of the Week - Bartle Bogle Hegarty/KFC
Ian Darby is reaching for the Bargain Bucket after seeing Bartle Bogle Hegarty's new KFC spot: "Charm is not something I associate with KFC but this ad has it in spades. It builds a real sense of fondness and community at a time when we're all reaching out for that. Most viewers will identify with the chair shortage scenario but I wish they'd cut the cheesy ending."