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"Adidas ads usually set a pretty high benchmark but this latest, highlighting the sublime talents of Barcelona's Lionel Messi, is up there with the best. Most impressive of all, it stops audiences dead in their tracks when shown at half-time during a big game - no mean feat in a busy pub when there is a scrum at the bar." The ad was written and art directed by Peter Albores and Martin Terhart, and was directed by Rupert Sanders through MJZ.