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But it appears that sometimes our Gallic cousins can create something that even they think goes a step too far.

Last week, a set of four poster ads for the tool manufacturer Stihl hit the ±±¾©Èü³µpk10 news desk. Each of the Publicis Conseil-created ads showed a lumberjack cutting down a tree that looked like something you might find at home. For example, one resembled a desk, another depicted a sink, using the line: "Don't spend your life at work."

However, it was the fourth image that really caught the eye, as it showed all-too-clearly a man and a woman copulating against a tree.

It wasn't long before scandalised ±±¾©Èü³µpk10 staff heard from the agency's embarrassed PR woman, who desperately tried to recall the cheeky image.

It left Diary wondering whether the shot was the result of a little extra camera practice for the photographer, or if the agency had indeed considered using it.