The event may now be in its 49th year, but Diary is pleased to see that it remains as popular as ever, with a record number of agencies taking part. Hundreds of rough tackles and sunk pints later, McCann Erickson picked up the top award, beating Ogilvy to the prestigious Nabs Bowl. Last year's Bowl winners, DLKW Lowe, took the Plate, while a team from Sky Sports saw off the debutants Dare to win the Trophy.
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Diary: McCann's pitch win
As fierce as the Friday night in Cannes' Gutter Bar and as competitive as a 拢50 million pitch, agencies recently took to Richmond Athletic Ground to take part in the Nabs Rugby Sevens competition.