The nation's best Noel Edmonds lookalike Sir Richard Branson was on
hand last month to help Virgin Experience launch a brochure of the
incentive gifts people can order when they buy Virgin goods.
The incentive gifts division of Branson's empire gave 150 journalists
and suppliers the chance to "dance, ride, fly, relax, eat, drink and be
merry" at Kensington Roof Gardens. Celebrity chef Raymond Blanc turned
up to promote his Oxfordshire hotel as a "Virgin experience".
Guests were able to practise their golf techniques or relax with a mini
facial. Other entertainment included a Lego model-making demonstration
and a live eagle, although Diary hopes superchef Blanc didn't turn the
bird into lunch.