The Maurice Bike, named in homage to the agency's founder Maurice Saatchi, is a sleek black-copy-on-white version of the more garish commercial alternative. Diary is sure that M&C's client NatWest will approve. Given the black-and-white livery, perhaps the bank should consider sponsoring the scheme.
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Diary: Boris bikes? No thanks
And M&C Saatchi staff won't be pounding the streets either, after the agency launched its own version of the Barclays-sponsored "Boris bike".
