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For the five days of his judging, Kim has mailed a snapshot to ±±¾©Èü³µpk10 and Brand Republic telling us how the judging is going and what the global jury are learning from the entries.

Diary from Buenos Aires - Day Five
The final instalment. This is the hardest one to write. How do I report back without giving anything away?

Well, I can say this: everything went real smooth through Bronzes, Silvers. There really is a fantastic cross-section of great work any of us would die to put our names to. But then it came to The Big One, The Grand Gold Fromage, "THE GRANDY"... There were three worthy contenders, the debates were had, and the big decision was made. We all agreed it could have gone any which way. But it didn't. And I know and you don't, so ner ner na ner ner!

Seriously though, it's a really great winner, and it will be the perfect cherry on the top of a really great night.

Tomorrow will be my last day. For my fellow jurors and I, it's our last chance to explore this cool city before our mad dashes to the airport. So I won't get to tell you about that, but next time you're in town, pop by and I’ll show the photos. Over and out. In the words of Vinnie Jones from 'Lock, Stock and Two Smoking Barrels': "It’s been emotional."

And Kim's previous reports:

Day Four
The good and the bad. Good, that we got a lot done today. Bad, as today the only thing I have to report on this fair city is an interesting ceiling and some dodgy carpet. We've been locked in the same room all day with just a mountain to get through.

It's at this point I'd like to say a few words about my fellow judges. I like them, I like them a lot. No, better than that I LOVE 'EM. We spend every waking hour together; some of us have only known each other a couple of days, but you just wouldn't know it.

Having spent the morning refining all things digital, we worked straight through (OK we did do lunch, I'm just bigging this up a bit) and came to the end of the epic TV entries. We have now seen everything. Yowza! Yowza!

For the rest of the day, we do the final judging on press and posters. It's the best bit, you see what's floated to the top and with a little bit of love and attention, under the watchful eye of Mr Tutssel, it's finally finished. Bronzes, Silvers and Gold. And best of all, everyone is happy. Could this be the home stretch? Is there light at the end of the tunnel? I'm off now for a beer with my new loved ones before the sun ducks out. Later.

Day Three
Breakfast was heavy with debate. Unfortunately, not about the work, but about karaoke. Atlantic Records had taken us out the night before and the theme was for us to do our best with some of their finest. I killed a very sweet song by Cream called 'White Room'. (I do hope Eric, Jack and Ginger can forgive me). Andrew Keller stole the show with 'Bohemian Rhapsody.' After breakfast, we had a five-minute walk down the road to another hotel to review more press. The walk was our only chance today to soak up the potpourri of architecture that is this city. Is that Spanish? No French? What about Portuguese? After lunch, we watch more interactive. Once, this meant sifting through a cardboard box full of posters, press, TV and digital. But now it comes in the form of beautifully edited films. However, in some cases, there's still room for improvement. So, here's my rant for the day.

One: keep them to under two minutes. Two: do not try to turn them into a pop promo with thumping music and gratuitous editing. And three: go careful on the claims at the end about how well it worked; the judges are here to judge the idea, not its effectiveness.

I'm not the only one on this Jury who wants Integrated to do well this year -- and in the future -- and that really does depend on how well they are presented. I'm done. We finished off the day with some more great TV. Nice day. Happy Jury. I'm hoping tomorrow we start to see what's rising to the top. Bring it on.

Day Two
So I arrive 24 hours late. Not too good for your first day at school. But headmaster Mr Tutssel was quick to forgive and pointed me in the direction on the press judging, a football stadium-sized room with work as far as the eye could see. My fellow judges are working like a well-oiled machine. The vibe is good and people are happy with what they see. No debate -- just focus-positive marking. We see the outcome another day. A spot of lunch and a catch up with a few old friends, and it's noses back to the grindstone. Radio, integrated and television. Now I'm lucky enough to have been invited on a few juries over the years. But this one is just the biggest bunch of gigglers. That said, there is a lot of stuff to giggle about. So before you know it, I'm giggling with the best of them. It's such a relief to see good work when judging; it avoids waking up in the middle of the night screaming "But what if it isn't there". More thoughts on the work, and this cool city tomorrow.

Day One
Well here it is, the first day. Not so good. The other judges are performing just great. But I'm not. I do have a good reason, though. Thanks to a problem with an E ticket (whatever that is), I'm still across the pond chewing on a croissant at Charles De Gaulle Paris. Whoops!