The result is nine minutes and 22 seconds long. There are some good bits: the business development director's face as he explains he's "a bit worried about seeding a viral video before our clients even see it" is a classic. But for the most part, it's toe-curling.
On the plus side, the agency has at least achieved its aim of creating something truly viral - on one day last week, Diary received no fewer than seven e-mails about the video.
And it has even moved a few YouTubers to respond. The best of a series of "remixes" on the site is a minute-long video called Douchebag Mountain - a set of clips from the original, featuring men from the agency slapping each other on the back, plus artistic shots of Subway rolls being made, to the Brokeback Mountain soundtrack.
But the best of the take-offs comes from an agency called Coudal Partners (www.coudal.com/unsolicited.php). This is a pseudo-serious attempt by Jim Coudal, the agency's executive creative director, to get on the pitchlist. However, the video ends when he samples some sandwiches. "This fucking sucks," he says. "People buy this stuff? The bread is like sawdust. Errgh, Jesus."
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