The campaign will consist of three different print executions developed from illustrations by artist Andrew Davidson.
The Gordon's Sloe Gin execution features a single purple berry on a bright red background with the strapline: "It takes time turning wild sloe berries into Gordon's sloe gin".
Similarly, the Distiller's Cut ad uses colours to convey meaning with bright green grass on a yellow background and the tagline: "Cut with lemongrass and ginger. Gordon's Distiller's Cut".
The posters will run on underground station sites in London and Glasgow including escalator panels, Tube car panels and six-sheet posters. Several poster sites at Waterloo station will carry the ads as well as outdoor 48- and 96-sheet posters.
The print campaign will run on the back pages of selected weekend national newspaper supplements.
The executions are "designed to highlight the craft and the colour that go into making Gordon's such a great gin," Mark Sandys, marketing manager for Gordon's Gin at Diageo, said. They follow on from last year's TV Christmas campaign by BBH.
The "Colourful Gin" work launched last November in the run-up to Christmas, and was set in a landscape constructed entirely from painting-by-number scenes, animated to the psychedelic strains of the track 'Pictures of Matchstick Men' by Status Quo.
Numbers, representing the brand's ingredients, detach themselves from their natural environment and float into a glass of gin and tonic, in an attempt to convey the colourful flavour of the drink.
The "Colourful Gin" campaign is due to continue throughout 2005.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .