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David Beckham and Simon Fuller's whisky brand, Haig Club, has unveiled its first print ad campaign.

The work was shot by fashion photographer Glen Luchford and stars Beckham enjoying a glass of Haig with his Miami friends.

The print ad also has its own behind-the-scenes film – again starring Beckham – this time explaining how the ex-footballer likes to serve the whisky (spoiler: he finds it refreshing with cola).