The charity is launching the campaign via a dedicated Get Serious section of its website as well as across all of its online communities.
People will be able to monitor the campaign's progress, make pledges and upload photos and videos via the Diabetes UK pages on YouTube and Flickr. People will also be able to follow the campaign via Twitter.
Supporters will be invited to pledge their support by making healthy lifestyle changes, organising a fundraising event, campaigning, volunteering or writing to MPs to help raise the profile of diabetes.
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