DHL is to sign a £21m-a-year deal to become title sponsor of
Jordan, giving the Formula One team a headline non-tobacco backer ahead
of the 2006 industry ban.
The Deutsche Post-owned courier brand will replace Gallaher Tobacco's
Benson & Hedges brand, which has been the prime name on the British
racing outfit since 1996.
The three-year deal, to be announced at the Jordan team's 2002 car
launch in Brussels on Friday, underlines Deutsche Post's intention to
develop the international potential of DHL.
It will see the team renamed DHL Jordan Honda as it begins its assault
on the world championship, beginning with next month's Australian Grand
Prix in Melbourne.
DHL's investment represents a boost for F1 at a time when the global
economic downturn and the aftermath of the terrorist attacks on the US
have made it difficult for the sport to attract major new sponsors.
Ferrari's deal with Vodafone and Panasonic's title sponsorship of the
new Toyota team have been the only other significant pre-season
commercial agreements.
Gallaher Tobacco is currently scaling back its involvement in F1,
although it will continue as a major partner of the Jordan team.
Tobacco firms have been given until 2006 to leave the sport. The
Marlboro brand continues to dominate Ferrari's cars, while British
American Tobacco's Lucky Strike brand adorns the British American Racing
drivers.