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DHL has called a pan-European media review and invited the CIA and

Carat networks to pitch.

CIA is the incumbent on most of DHL's business in Europe, including the

UK. Carat holds the media account for Deutsche Post, which owns DHL in

Germany. In the UK, Carat's sister agency BBJ will pitch, as Carat

already handles the Royal Mail account.

DHL refused to put a figure on the media spend, saying budgets were also

under review.

The delivery company has not advertised on TV in the UK since early last

year. The ads by BMP DDB had the theme of 'Relax, trust DHL, we get it

there'.

The creative account, which was handed to the DDB network in early 1999,

is not under review, although consideration will be given to whether the

company should take a local or pan-European approach to the creative

work.

The review follows the appointment earlier this year of former

Parcelforce marketer Jon Wilkinson, to the position of commercial

director, DHL's most senior marketing position.