The campaign features three separate TV ads created by teenagers, which were chosen following a nationwide competition organised by the DfT, its media agency of record, Carat, and MTV sales house, Viacom Brand Solutions.
The competition, which drew 200 entries after launch in February, challenged viewers to submit ideas for a new ad to promote road safety, with three winners shortlisted.
A dedicated has been created to showcase the promotion.
The three winning ads have been tied together in one four-minute TV spot, in which viewers are asked to vote on their favourite.
The shortlisted ads were chosen by a panel of judges from the DfT, VBS, and advertising agency Leo Burnett. The winner's ad will run in a new campaign across the MTV network.
Glyn Robinson, the DfT's teen road safety campaign manager, said: "The final three adverts are brilliant and all the teams should be very proud of themselves. We think that using teenagers to engage with their peers will be a more effective way to communicate with them."
Daniel Salem, VBS UK director of partnerships, said: "As soon as it launched in February, we had a tremendous response from kids both interested in the issue of road safety and working in the ad industry.
"The three teams have been involved in every step of the process and the result is MTV broadcasting ads created by its own viewers."
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