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Krow have created an integrated campaign to showcase DFS's heritage by using the familiar tactic of filming real-life company employees.

The 40-second spot was filmed in the company's workshop in Derbyshire, showing DFS staff preparing for this year's impending Christmas rush, hammers and all. The work was created by Jon Mitchell and Darryl George at Krow, and directed by Pedro Romhanyi through Outsider.