According to reports, Daewoo has appointed DFGW along with Buhler & Partners, part of the Publicis Groupe. This follows the acquisition of key Daewoo assets by General Motors after Daewoo went bankrupt. GM is one of Publicis' key clients across the globe.
DFGW has worked with Daewoo since the Korean carmaker launched in the UK in 1995, and created the award-winning campaigns featuring the slogans "That'll be the Daewoo" and "The biggest car company you've never heard of".
However, in March the agency said it was unhappy with the level of remuneration it was receiving from Daewoo, which was under pressure to cut costs. This claim was denied by Daewoo, who said at the time that they were holding a repitch because they felt it was the right time to do so.
The pitch included Banks Hoggins O'Shea/FCB, Clemmow Hornby Inge, McCann-Erickson and St Luke's. However, after GM took over the Daewoo brand, the list was changed to include McCann-Erickson as well as the FCB network, both part of the Interpublic Group of Companies.
This year, DFGW has launched campaigns in support of Daewoo's small car model the Matiz and the Tacuma multi-person vehicle. Daewoo has previously been named as 北京赛车pk10 magazine's Advertiser of the Year.
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