A devoted son returns the favor in heartbreaking Gillette spot

Grey New York introduces a razor designed to shave other people.

After a stroke, Kristian Rex’s father was left unable to care for himself. Besides washing and dressing his dad, Kristian needs to shave him too, and the elder Rex is very particular about how it’s done. A touching short film from Grey New York profiles the two men and the evolution of their relationship as their roles have switched. It also introduces Gillette’s new Treo razor, specifically designed to make it easier to shave someone else.

Credits

VP, Marketing
Brand Manager
VP, Research & Development
Principal Design Engineer
Associate Director, Communications
Chief Creative Officer
Executive Creative Director / Art Director / Copywriter
Executive Creative Director
EVP, Account Director
SVP, Account Director
VP, Account Director
Account Supervisor
Production
President
SVP, Head of Integrated Production
VP, Producer
Production
Director / Cinematographer
President / Founder
Executive Producer
Director of Operations
Producer
Head of Production