LONDON (Brand Republic) - US cosmetics giant Revlon has handed its $100m (£69.4m) media buying duties to Deutsch New York while splitting its $100m creative account between Deutsch and another New York agency, Kirshenbaum Bond & Partners.
The media account had been held by KSL Media, New York. The Interpublic Group of Companies-owned Deutsch will handle Revlon鈥檚 Almay line, worth an estimated $40m (£27.7m), while Revlon鈥檚 eponymous line -- for which Deutsch also competed -- will be handled by Kirshenbaum Bond.
Kirshenbaum Bond was awarded launch work for Revlon鈥檚 Skinlights face illuminators in December. In the same month, New York鈥檚 Laspata/DeCaro was given Revlon鈥檚 Ultima II line of products.
The review process began last November when Revlon dissolved its in-house agency Tarlow Advertising, which had handled all advertising until then.
Last month, agency finalists, including North Carolina shop McKinney & Silver, were briefed on the assignment for both the Revlon and Almay brands.
Revlon has refused to say whether a separate review will be held for the media planning business, which is currently handled in-house.
AAR Partners in New York negotiated the compensation process.