Deutsch lined up to take wider Interpublic role

NEW YORK - Donny Deutsch, head of the Interpublic Group of Companies' Deutsch agency, is being lined up to take a wider role within the world's second largest advertising holding company, which could see him head up FCB or Lowe & Partners globally, if only he can be persuaded to leave Deutsch.

The Deutsch agency was founded by Donny Deutsch's father in 1969, but has been run by him as chairman and CEO since 1984. It was sold to the Interpublic Group of Companies for somewhere between $200m (拢127.5) and $250m in 1999, and has since seen its billings rise by 53.3%.

In an interview with the New York Times, Deutsch says that he thinks he's an "important part" of where Interpublic is going. "But the thing that still gets me juiced up is building Deutsch," he says.

Other roles that he could take at Interpublic include heading Foote, Cone & Belding or Lowe & Partners. Both agencies have been struggling with client losses, and would give Deutsch an international challenge. Despite a long-mooted office in London, Deutsch's four offices are all in North America -- New York, Chicago, Los Angeles and Toronto.

FCB has lost out on work from Hewlett Packard this year, while Lowe & Partners has seen its Heineken work go to D'Arcy, as well as losing UK work including Burger King and Orange.

Deutsch has a reputation as a maverick in US advertising circles. His campaigns have included work for the small trainer manufacturer British Knights, which told consumers: "Your mother wears Nike". Another campaign, for the US car brand Pontiac, said that buying a Japanese car was like wanting to see the Christmas tree being lit at the "Mitsubishi Centre", instead of the Rockefeller Centre.

He also has a sideline as a presenter on cable television, where he has appeared as both a guest and a stand-in on the financial news programme 'Kudlow & Cramer'.

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