Desmond postpones Sunday Star launch

LONDON - Express Newspapers' Richard Desmond has postponed the launch of his highly anticipated Sunday red-top, the Sunday Star, until late summer or autumn.

The title had been expected to launch in May and the delay is thought to have been caused by mounting tension between Desmond's management team and Daily Star editor Peter Hill over the staffing of the Sunday tabloid.

It has been reported that Daily Star journalists were aggressively opposing plans for them to produce the Sunday paper on top of the weekday daily.

The Press Association was then sounded out about providing news and sport for the Sunday paper and helping produce it. However, it is thought that PA has its hands full, now it has taken on production of Sunday broadsheet The Business. It also works on a section of Hello!, the arch-rival to Desmond's own celebrity glossy OK!.

Desmond is understood to still be set on the idea of launching the Sunday paper, but he is now considering remodelling the business plan and reassessing the cost and implications of launching a new national newspaper in a highly competitive market.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content