Design Choice - Puma short-break wardrobe

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Design Choice - Puma short-break wardrobe

As any regular traveller will tell you, light is always the best way to go. Anyone who has had to sit on a suitcase to close it, almost fractured a wrist dragging it through the airport, then found less than a third of its contents to be necessary, will testify to this.

Sez Maxted, managing director, Draft London

June 19, 2003

How long?

1 minute

Enter the Puma Short-Break Wardrobe. Containing exactly the right number of garments for a 24-hour trip, or - for the preposterously unimaginative - a 96-hour trip, this must be the ultimate expression of the jet-set lifestyle.

A quick glance through the 'Work Hard, Play Hard' set, one of four available, reveals shoes, trainers, a couple of pairs of underpants (Puma-branded, naturally), belt, raincoat, T-shirts and two pairs of trousers.

As you may have noted from the contents list, this is a man's set. And - you guessed it - there are no sets for women available.

I'm not quite sure how to take this, but I would imagine it to be a compliment to the fairer sex and our superior organisational skills.

Then again, I suspect that listing the contents of her handbag would be well beyond the average woman, so maybe Puma tried, and then realised it was too hard. At £1390, the men are welcome to it. I wouldn't mind the trainers though.

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