The decision follows last week's announcement that the DfT's marketing activity is to be brought back under the COI's control, after it broke away last year and appointed its own creative and media roster.
Colin Mills, managing director of Carat, welcomed the news. "I am delighted that after a review process the DfT has contract to work with Carat for a further two years."
Carat was hired last year by the DfT and, at the time, its appointment was seen as a controversial move not only because was it not a COI roster agency, but it also beat OMD UK, which is on the COI roster, to the work.
The DfT also selected its own creative roster -- Abbot Mead Vickers BBDO, WCRS, Rainey Kelly Campbell Roalfe/Y&R, BMP DDB, Euro RSCG Wnek Gosper and the now defunct D'Arcy.
The appointment of Carat comes despite last week's announcement that the government is to conduct a radical shake-up of its £160m advertising spend to ensure it delivers better value to the taxpayer and ensure a more professional approach to marketing in Whitehall.
As part of the shake-up of the government's advertising activity, ACA, which is made up of some of the UK's most senior marketing professionals, will be given direct input into the planning of marketing campaigns.
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