Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO
Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

The Department for Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign.

This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving.