The ads, which focus on road safety, bike safety, and wearing a seatbelt, will air on MTV's UK network. Each execution will be shown during a four-minute spot, when viewers will be asked to choose their favourite of the three. The winning ad will then be rolled out across an array of media channels as part of the DfT's Think! campaign.
The campaign is the result of a joint initiative between the DfT and MTV's sales house Viacom Brand Solutions.
The competition kicked off in February and attracted 200 entrants, who submitted their ideas to promote road safety. 18 kids were picked to attend a forum, where they formed teams and pitched their ideas to a panel of judges from the DfT, VBS and ad agency Leo Burnett.
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