��������pk10

The Department for Transport's Think! campaign has launched a Facebook 360 post to raise awareness of the fact that 60% of UK road fatalities occur on quiet country roads.

The immersive experience allows users to explore a bucolic scene in the countryside, but on closer inspection viewers find themselves in the driver seat in a car accident. It was created by Zac Ellis and Rich Littler at Abbott Mead Vickers BBDO.