Dentsu set to pursue IPO plan

TOKYO - Dentsu, the Japanese advertising giant, is to press ahead with its flotation despite the tough market conditions.

No specific date for the listing on the Tokyo Stock Exchange has been given, but Dentsu has said it is hopeful it will go ahead as previously planned. The Japanese media has reported that the listing is planned for November.



The IPO is will reportedly raise around £565m. Shareholders are said to be pushing for the listing, as they want to unload their holdings.



Dentsu is one of the largest advertising agencies in the world, and dominates the Japanese market. It controls almost half of prime-time TV ad slots, and is reportedly unaffected by the global downturn in advertising.



Dentsu has a 20% stake in US agency group Bcom3, which owns the Leo Burnett and D'Arcy advertising agencies.



Its profits doubled in the year ended March 2001, with the company recording a record group net profit of £234m.




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