Japanese advertising and marketing giant Dentsu has teamed up with internet service company MarchFirst in a $30m joint venture to provide “new economy services”.
LONDON (Brand Republic) – Japanese advertising and marketing giant Dentsu has teamed up with internet service company MarchFirst in a $30m joint venture to provide “new economy services”.
DentsuMarchFirst is to launch in January and will employ staff from both companies. It will be headed by Koici Segawa, who moves from Dentsu to become representative director and chairman.
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