WHO said McDonald's now had healthier items on its menu and it had been involved in consultations. But there was no formal relationship in place, as suggested by McDonald's in a press release.
"We are developing a global strategy to deal with the fact that food and beverage firms are part of the solution to the growing epidemic of diet-related diseases. A meeting in May could lead to more formal collaboration initiatives with some of them," said a WHO spokesman.
The statement comes as McDonald's rolls out its New Tastes Menu of healthier meals in the UK, backed by an innovative press campaign aimed at busy women who want lighter, healthier fast-food options.
McDonald's has struck an exclusive deal with IPC Media, through Starcom Motive, to run ads in upcoming issues of Now, Woman, Woman's Own, TV Times, What's on TV and Essentials.
The ads, for McDonald's' new chicken salad, will feature peel-away labels, which reveal the McDonald's logo when removed.
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