The launch is anticipated to be the first under James Carter, the former publishing director of FHM who joined Dennis this year as new product development director.
Via a holding page, , the publisher is encouraging men to sign up to an e-mail mailing list for the launch with a prize draw to win £500 - in Cockney slang, a monkey. Men who refer a friend have the chance to win a Subaru Impreza.
In line with Dennis' current strategy for its magazine brands, Monkey will have a strong online element, but Dennis declined to comment further on its plans.
With its editorial remit, Monkey looks likely to compete for readers with the mainstream men's market including men's weeklies Nuts and Zoo, and the site makes several references to Dennis' monthly magazine Maxim. Visitors to Maxim's website, , can also follow a link to the holding page.
Dennis targets young male readers with new project
Dennis Publishing is developing a new project for young men, Monkey, covering ‘sex, fun, music, sports and cars'.
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