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LONDON (Brand Republic) – Dennis Publishing, the publisher of lads magazine Maxim, is to launch a bi-monthly music magazine in the US called Blender.

The magazine, which is to target the twenty-nothing market, will have an initial circulation of 400,000. It will compete against established magazines in the US including Wenner Media’s Rolling Stone and Vibe/Spin Venture’s Vibe magazine.

Stephen Colvin, president of Dennis Publishing in the US, said “If someone arrived in the US from another planet, he would think rock’n’roll is dead by looking at existing music magazines. Blender is going to breathe some life into rock’n’roll.”

There are currently no plans to launch the magazine in the UK.