Dennis Publishing is planning to launch The Week into the ferociously competitive US news magazine market.
Felix Dennis said the title - which has grown rapidly in the UK since its 1995 launch based on a subscription model - would not compete directly with giants such as Newsweek or Time.
Whereas those titles are based on analyses of a handful of current events, The Week aims to 'distil the most important, informative and witty writing from the US and world press,' Dennis explained.
Dennis said: 'When I finish reading The Week, my feeling is 'bring 'em all on, I know it all'. When I read Time and Newsweek, I don't feel that.'
The US version of The Week certainly won't compete for the enormous ad revenues recorded by those titles. As in the UK, it will be a 40pp title with just six ad sites. 'Having a small number of sites makes them very valuable for the advertiser,' said marketing director Kerin O'Connor. 'It also maintains the quality of the title for the reader.'
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