You've heard of 'The Rules'. It's American, a self-help book for women offering an cast-iron gameplan on how to catch the man of your dreams.
It's totally ludicrous but somehow American women, and it seems British women as well, seem to lap it up. There's a lot of it around. If it's not 'The Rules' then it's 'The Program: How to Find a Husband After 30', another book that follows a similar tract.
No matter that it's some reactionary throwback that attempts to reset the clock on feminism and the women's movement by advising women that what they really need to do to win in the "love game" is return to pre-feminist mind games and exploit "the male hunting urge by playing hard to get".
I know, genius plan, but hey if you want the man and the white picket fence that the authors no doubt throw in for free...
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