Deloitte survey shows average Christmas spend to fall by 7% this year

LONDON - British shoppers are planning to spend on average 7% less this Christmas than last year -- although around 19% of people have said that they plan to spend more, in spite of the economic situation.

The annual Deloitte Christmas Retail Survey looks at how much money people plan to spend on gifts, socialising and food during the festive season.

This year the average sum reported was £655, down by 7% on last year. The area people are most likely to spend less on is socialising.

But while there are reports that thousands of jobs will disappear every day, 57% of people said that they would spend the same as last year and 19% are budgeting more.

According to the Financial Times, the survey quizzed consumers initially in August and again in October but found no difference in consumer sentiment, except a small decline in the amount to be spent on gifts.

Last week's dramatic 1.5% cut in interest rates came after the survey had been completed.

While the 7% average reduction might not seem too drastic, given the circumstances, retailers are bracing themselves for a tough season.

Richard Hyman, strategic adviser to Deloitte's retail practice, said: "Broadly speaking, we believe sales will be flat this Christmas, with a slight fall possible."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now