The world's second-biggest computer manufacturer will work with the WPP agency on website development and online ad projects in Europe, the US and Asia, as well as emerging international territories.
Dell is working on a strategy to emulate Apple and HP by developing a high-quality online and high-street retail presence that will allow it to move beyond its direct-sales approach (Marketing, 26 September 2007).
It has previously worked with AKQA on a project basis, investing in digital campaigns to position itself as a home entertainment brand.
Dell's partnership with WPP is part of an ongoing consolidation of its £2.3bn global marketing account.
_1.jpg)
.jpg)
