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Deliveroo's first global campaign by Wieden & Kennedy London aims to shed the brand's image as a high-end food-delivery company as it eyes further global expansion.

The campaign spotlights the happiness that comes from getting food however and whenever you want it, and shows various out-of-this-world scenarios in which quirky characters receive their takeaways. It was created by Ben Shaffery and Max Batten, and directed by The Sacred Egg through Riff Raff.