Deliveroo, the food delivery service, is constructing a billboard made out of burgers.
Passersby will be able to pick up a burger, made by one of Deliveroo’s restaurant partners. As well as the classic beef burger there will be chicken and vegetarian varieties on offer.
Deliveroo said that it chose burgers because they are "one of the nation’s most popular takeaway dishes".
The billboard will be four metres tall and six metres long. It will be near the Old Truman Brewery in London on 13 March.
The activation is part of the brand's campaign "Eat more amazing".
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now