The conference at IndigO2 on 2 and 3 June, organised by R3 Events and Mash Media, is aimed at major corporate and public organisations. Venue managers from indoor and outdoor venues around the UK will also be invited.
Definitive Events organised and managed a hospitality programme at the 2008 Olympics in Beijing for US-based sports brand New Balance.
Pennington will share her experiences of hosting official events with athletes, members of sporting federations and the International Olympics Commitee.
She told Event: "I will be discussing the various obstacles we came across, including the Chinese government pushing deadlines forward and issuing road blocks, as well as the cultural differences we encountered."
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