The event is to be hosted by the Direct Marketing Association in the North, at the Museum of Science & Industry in Manchester on October 15.
Practioners from door-to-door marketing will be given the chance to say why marketers should choose medium, while those specialising in inserts will also have a say.
Clients will then be given the opportunity to talk about why they chose either medium, and explain the results.
The debate has already started, with Mark Young, who chairs the DMA's door-to-door council and is also managing director of the Leaflet Company, saying that door-drops have experienced double-digit growth. "This is a result of improved standards and the accountability of what is a results-driven medium," he said.
Lucy Stafford, chair of the DMA Inserts Council and media director of Tri-Direct, responded by saying that inserts were being more sophisticated, creative and flexible. "With 21.8bn media inserts placed annually and a further one billion via package inserts, any client not using this media channel is missing a trick," she said.
To be a part of the action, contact Karen@dma.org.uk, for tickets, which cost 拢40 + VAT for DMA members and 拢50 + VAT for non-members.
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