The annual awards celebrate forward-thinking and effective outdoor advertising campaigns, and offer agencies the chance to win £30,000 of media space for their client and a European break for two.
The awards are split into five categories:
- Best use of outdoor in a multimedia campaign
- Best use of multiple formats
- Best use of roadside
- Best use of continuity
- Best use of innovation
Individual category winners will each receive £1,000 cash. The grand prize of £30,000 of media space on Clear Channel Pinnacle formats will go to the overall winning client, and a luxury European break for two is on offer for the winning agency planner.
Entries will be judged by Steve Atkinson, group sales director at Clear Channel Outdoor; Tim Neligan, managing director of ZenithOptimedia; Steve Williams, chief executive of OMD; Steve Hatch, managing director of Mediaedge:cia; Grant Millar, managing director of Vizeum; Mikah Martin-Cruz, marketing director at Samsung Electronics; Rachel Bristow, marketing, communications and planning director at Unilever; and Caroline Marshall, executive editor of Haymarket Business Media.
The judges will look for evidence of a big idea and proof of effectiveness, as well as use of research and data to inform the strategy, such as planning tools, Postar audience measurement and lifestyle targeting and mapping.
Last year's overall winner was Initiative and IPM for its Christmas Tesco non-food campaign, which also won the best use of roadside category.
All campaigns must have run in the UK during 2009 and more details and entry forms can be found at:
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