DDB will create a campaign expected to launch next spring to promote the FT newspaper and to a globally minded audience of senior level decision-makers.
The account had been held by Delaney Lund Knox Warren for 15 years. Before that, Ogilvy & Mather created the iconic "No FT, no comment" line.
Michael Bray, European CEO of DDB, said: "This is a great opportunity for us to apply our understanding of the media market to a fantastic, globally recognised brand. The hard work starts here and we can't wait to create a memorable campaign that reflects the sophistication, wit and editorial muscle power of the FT."
A spokeswoman for the FT said: "The pitch process was focused on EMEA. How we develop the campaign in other regions is something we'll be working closely on over the next few months, with our agencies around the world. M&C Saatchi are the retained agency in the US and we do not currently have a retained agency in Asia."
The review does not affect the FT's media buying agency BJK&E. Direct marketing is handled by Draft FCB.
In July, the FT said it was to make an estimated 50 staff redundant as part of a rationalisation of its newsroom. with the NUJ accusing the paper of presenting staff with a fait accompli.
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