DatingDirect.com in offline magazine j-v

DatingDirect.com and Future Publishing are to launch a print magazine about online dating.

Connect will be a quarterly title with the first issue out on 24 September.

It aims to be a practical title with a lifestyle slant, targeting 30-something females seeking a relationship.

First issue content includes expert flirting tips from Dating Direct.com's relationship expert Rhonda Britten, a fly-on-the-wall insight into a first date and tips on writing a winning profile.

The magazine is being launched alongside Connect's dating site Connect-mag.com, a white-label service created and powered by DatingDirect.com.

Lynda Burgess, managing editor of Connect, said: "Online dating has gained a foothold with the mainstream consumer. It is a buoyant market that has taken off dramatically in the past few years."

Darren Richards, founder of DatingDirect.com, said: "The first dating publication of its kind, this magazine will satisfy a clear gap in the market."

The launch of the magazine and site will be backed by a targeted ad campaign across Future Publishing's entire portfolio and by point-of-sale promos.

Connect will cost £1.80 and has a launch print-run of 150,000.

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